Studienkolleg Düsseldorf
01 — Campaign management & strategy
Google Ads and a landing page for study enquiries
Keyword research, search campaigns and a landing page, evaluated alongside enquiry records and payments by market.
View projectPerformance Marketing & Creative Strategy
01 / SELECTED WORK
Projects that show my contribution.
Seven projects across campaigns, branding, video, websites and measurement, with a clear role and scope for each.
01 / 07
02 — Branding, content & advertising
Graciel Investments: branding & property marketing
Logo and visual identity, strategy, Arabic creative and Meta campaigns for property in Georgia, aimed at an audience in Israel.
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03 — Content creation & video
جرعة فضول: from a question to a short video
My independent video project: topic selection, research, scripts, filming, presenting, editing and publishing.
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TamerRashed.com · Personal project
04 — Website planning, UX & development
My personal portfolio in four languages
I planned and built my portfolio from scratch, from content structure and user experience to four-language implementation, with Codex and VS Code.
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Studienkolleg Düsseldorf
05 — Website improvements & mobile
Improving WordPress layouts for mobile
Updates across parts of an existing website, with clearer layouts and mobile presentation, illustrated by Arabic and German examples.
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Studienkolleg Düsseldorf
06 — Website measurement & reporting
Measuring website actions and traffic sources
A tracking setup for English thank-you-page visits and reports that explain traffic sources and recorded actions.
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Studienkolleg Düsseldorf
07 — Reporting & automation
Search data and website checks in one report
A workflow combining Google Search Console data and website checks in an organized email, with scheduling and review of automated flags.
View project02 / Services
How can I help you?
Campaign management and creative strategy are my main focus. I bring in content, branding, websites and analysis according to what each project needs.
Performance Marketing & Strategy
Campaign & creative strategy
I start with the goal and audience, then plan the message, creative idea, channels and intended action.
Google & Meta campaign management
I plan campaigns, audiences and budgets, then review enquiries and results to guide improvements.
Content Creation & Creative
Content, video & visual identity
I develop concepts, scripts and videos, and design logos and visual elements around the project’s message.
Websites & Digital Experience
Build a website for your project
I plan the pages and user experience, then implement a website that explains the project and makes the next step clear.
Improve an existing website
I refine content, page layouts, images and calls to action, with particular attention to mobile.
Search visibility foundations
I organize content, headings, descriptions and language links so people and search engines can understand the pages.
Analytics & Optimization
Website measurement & reporting
I set up measurement for selected actions, such as thank-you-page visits, and reports that help explain visits and enquiries.
Automate recurring reports
I build workflows that collect recurring data and website checks into reports people can review and act on.
03 / How it works
Understand the audience. Build and improve.
I start with the audience’s needs and the purpose of the work, then choose the message and the action we want people to take.
- 01
Understand the goal and audience
Identify the audience’s needs, the problem the project addresses and the intended outcome.
- 02
Choose the message and idea
Decide what to say, how to present it and whether the next step is an enquiry, a view or another action.
- 03
Develop the work
Build the campaign, content or web page within the agreed project scope.
- 04
Review the results
Read the available data, keeping interactions, enquiries and payments distinct where relevant.
- 05
Refine the next step
Use what the results show to adjust the message, content or execution.
Audience → Message → Execution → Review and improvement
Tamer Rashed
Performance Marketing & Creative Strategy
About Me
My experience and approach.
At Studienkolleg Düsseldorf, I progressed from marketing intern through a working-student role to Junior Marketing Manager. My work has included campaigns in Germany and international markets, website improvements and measurement. Independently, I have worked on branding and property marketing for Graciel Investments and produce my own video project, جرعة فضول.
My background in social sciences, media and communication at Heinrich Heine University Düsseldorf shapes how I understand audiences and messages. I use AI tools to support research, development and analysis, reviewing their output as part of the work.
Campaign management and creative strategy are my main focus. I bring in content, branding, websites and analysis according to what each project needs.
TOOLS I WORK WITH
Google Ads
Meta Ads
GA4
GTM
Looker Studio
WordPress
Python
GitHub Actions
Canva
CapCut
Codex
05 / LET’S TALK
Let's discuss your project or opportunity.
Email me a short description of your project or the role you're hiring for, and what you want to achieve. I welcome project enquiries, collaborations and job opportunities.