The goal
Present the company and its property offers with a consistent identity and clear message, encouraging the intended Arabic-speaking audience in Israel to enquire about property and land in Georgia.
All projects / 02 / 07
Branding, content & advertising
Graciel Investments: branding & property marketing
Logo and visual identity, strategy, Arabic creative and Meta campaigns for property in Georgia, aimed at an audience in Israel.
166Messaging conversations
₪14.27Cost per conversation
94Form leads
₪22.49Cost per form lead
Reading the results
The two campaigns recorded 166 messaging conversations and 94 form enquiries with ₪4,481.90 in spend. People may appear in both groups. These are not buyer counts or a measure of the logo’s or an individual video’s impact. The period above applies to the featured campaigns.
From idea to execution
THE WORK / 02My contribution
Logo and visual identity, marketing planning, concepts, scripts, designs, video editing and Meta campaign management and analysis. Filming: Fadi and another contributor.
Tools used
Meta AdsInstagramWhatsApp
Published work
Identity and content in practice
The logo, three Arabic posts and a frame from a property video show how the visual identity supports a clear message and an invitation to enquire.
The Graciel logo
I designed the logo around the letter G and building outlines, then used it as a shared element across the company’s materials.
Official account
NOVA GLDANI property offer
I designed the post to bring the project image, deposit and instalment details together, with a clear prompt to explore the remaining images.
Open the Instagram post
Five property investment mistakes
I wrote and organized an educational post about five mistakes, adding explanatory content alongside the property offers.
Open the Instagram post
Investing beyond the local market
I wrote an opening about financial security to introduce investing beyond the local market, using the brand’s colours and typography.
Open the Instagram post
A video from the property location
I developed the concept, script and edit to connect Fadi’s presentation with property footage, Arabic text and a contact prompt.
Open the Instagram postI designed the logo and the three posts shown here and developed their content. The video frame comes from the original project file; filming: Fadi and another contributor. These are creative samples, not evidence of results for individual posts.
View Graciel’s work on InstagramWhat the work shows
I used two contact routes: starting a conversation and submitting a form. Because they represent different actions, I reviewed their costs separately rather than combining them into one customer count.
What I did and why
- 01
Designed the company logo and worked on visual elements for consistent marketing materials.
- 02
Planned the property messages and presentation around the audience, then developed Arabic advertising content around them.
- 03
Developed ideas, scripts, copy, designs and video edits, using clear openings, property footage and a direct contact step.
- 04
Managed Facebook and Instagram campaigns for new audiences and people who had already interacted. I kept messaging and form campaigns separate to review the cost of each action.
Recorded results
| Campaign | Result | Spend | Cost per result |
|---|---|---|---|
| WhatsApp campaign | 166 messaging conversations | ₪2,368.20 | ₪14.27 |
| Form campaign | 94 form leads | ₪2,113.70 | ₪22.49 |
Work samples
Sources, dates and measurement notes
Source: Meta Ads Manager, captured 12 September 2026. Form campaign shown in July and August; WhatsApp campaign shown in August and September. The monthly breakdown does not establish exact active days. The two featured campaigns spent ₪4,481.90 in total. The newer campaign and boosted posts are excluded from these figures. Conversations and forms are not a deduplicated count of people or confirmed buyers. The videos are creative work samples; these aggregate results are not attributed to either individual video.
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Related services: Campaign & creative strategy · Google & Meta campaign management · Content, video & visual identity