The goal
Understand traffic sources and selected actions while distinguishing a recorded signal from an enquiry in the customer system.
All projects / 06 / 07
Website measurement & reporting
Measuring website actions and traffic sources
A tracking setup for English thank-you-page visits and reports that explain traffic sources and recorded actions.
GA4 + AdsConnected destinations
UTMCampaign-level context
ENDocumented trigger example
Reading the results
Screenshots document configuration and report structure, not live firing of every signal or attribution of every enquiry to an ad. No numerical tracking improvement is derived from them.
From idea to execution
THE WORK / 06My contribution
Tracking conditions and tags, Looker Studio reporting, and investigation of differences between advertising data and enquiry records.
Tools used
Google Tag ManagerGA4Looker StudioUTM
Google Tag Manager
GA4
Looker StudioImplementation decisions
Here, a thank-you-page visit after the form is used as a measurement signal. GTM manages the rules and tags, GA4 reports recorded activity and Looker Studio presents the data. UTM labels in campaign links help describe traffic sources.
What the work shows
Defining the action first makes the report easier to interpret. A thank-you-page visit is useful as a signal, but a repeated visit can raise the count without a new enquiry.
What I did and why
- 01
Specified the thank-you-page path and English lang=en parameter so the rule applies to the intended example.
- 02
Connected the rule to a GA4 event tag and a Google Ads conversion tag through Google Tag Manager.
- 03
Built Looker Studio views for traffic sources, campaigns and selected recorded interactions.
- 04
Distinguished page visits from customer-system enquiries before comparing counts, because they record different things.
Work samples
Sources, dates and measurement notes
The screenshots document configuration and report structure. They do not constitute a live firing test or a measurement of tracking uplift. A thank-you-page visit is used as a conversion signal and can be affected by repeat visits. The Looker Studio capture does not display its reporting period; no numerical performance claim is taken from it.
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I can help define useful actions to measure and create reports that explain the available data.
Related services: Website measurement & reporting